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AIDA Sales Model by 
            Jon Lavelle

Purpose

This checklist is an invaluable aid to making a presentation or a sales pitch.

Benefits

The AIDA 4-step sequence is used in marketing, promotion and selling, and it’s an invaluable tool whenever you wish to communicate something or sell your ideas internally or externally.

Audience

Anyone who as part of their job or in a social setting has to sell an idea or a product or a service.

Learning method

Checklist based around the acronym of AIDA.

Time to Complete

10ins

Length

2 pages

Participants

1+

Price

£2 Pounds Sterling
(inc. VAT)

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