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Purpose and benefits

Everyone has creative talent, but many people lack confidence in their own creativity. It is common to hear people say ‘I’m not very creative’, yet they manage their careers well and are extremely successful in bringing value to the businesses where they work. In fact, developing a more efficient approach to your own workload or introducing a time-saving project management system requires considerable creativity. So the term creativity can have a much broader meaning than simply being possessed of artistic talent.