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Purpose and benefits

When an individual’s passion is engaged by their work, they are much more dedicated, much more productive, and much easier to manage because they generate their own momentum. Conversely, when someone’s passion is not engaged, the individual is often lethargic, likely to shun responsibility, and frequently fails to meet objectives. It is clearly desirable to have people in roles who are passionate about what they do, and minimise those who are merely doing a job to fulfil the need for income.