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Purpose and benefits

Leadership, strategy execution, brand, human capital: these are the currencies in today’s marketplace. Value is no longer created solely or even primarily by the corporate behemoths of the industrial era. People and their ideas are the most significant drivers of wealth creation in the new global economy. While the dot-com bubble may have fuelled false hopes and the dream of easy money proved illusory, an important underlying trend remains: traditional measures of success tied to such factors as value of assets and number of employees, like other standards of size or quantity, may, in fact, signal weakness rather than strength. Whether it is an Internet start-up or a "Fortune" 500 corporation, a company’s intangible assets are essential to its success.