Purpose and benefits

Strategy is important even during times of uncertainty.
Strategy is about making difficult choices in the face of uncertainty, then learning as you go along and adjusting your original choices.
Successful companies are those which process the information they receive differently and, by doing so, create differentiated strategies.
Creativity and innovation are different. Innovation is deciding which ideas to pick on and implement to create value.
Innovation is not just coming up with ideas, but also scaling them up to create big markets.