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Whoever Tells the Best Story Wins: The Subjective Side of Business by 
            Annette Simmons, Bloomsbury

Purpose and benefits

  • Story shifts perspective. When you can’t change the facts, story can change people’s feelings about the facts.

  • If experience is the best teacher, story is second-best. Story simulates real-life experience.

  • A story is a narration of events that simulates a visual, sensory, and emotional experience that feels significant for both the listener and the teller.

  • Subjective issues are often made worse when analysed and ‘corrected’ via objective reasoning tools.

  • Trust, faith, and loyalty are subjective judgments based on feelings and opinions derived from either personal experience or a believable story that simulates a personal experience.

  • In an ambiguous world, whoever tells the best story wins.

Method

Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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