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Purpose and benefits

Bill Gates once remarked that though his firm did good work, the problem was that products aged so quickly. It is plain from this that innovative strategies are vital for survival in business; organisations must differentiate themselves clearly from their competitors. They must also develop strategies that enable them to find and occupy a unique position within their own industry, while at the same being constantly on the watch for new strategic positions. In this book, Constantinos Markides guides readers towards discovering the breakthrough strategy that will work best for them.