Purpose and benefits

The authors claim that this is the first book to adapt game theory to business strategy. Combining co-operation with competition to produce ‘co-opetition’ is, they claim, an innovative business strategy that will give companies a winning advantage. It is a technique for making the right strategic business decisions in complicated business situations.

Related Solutions

Method

Digest of management book; contribution and context

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)