Purpose and benefits

The authors suggest that no company can become a market leader until it learns certain key disciplines. They provide a broad range of examples of winning companies that used these disciplines to reinvent the rules of competition in their chosen markets. The book, they claim, will make it impossible for companies to compete on the old terms.

Related Solutions

Method

Digest of management book; contribution and context

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)