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Purpose and benefits

Most business success stories concentrate on large companies. Hermann Simon took a deliberately different approach, setting out to find largely unknown businesses that have, for decades, been leaders in their markets worldwide. They exist all over the world, but Simon shows that, no matter what their location or national origins, the same principles lead to success and market leadership. For a refreshingly different take on what makes a world-beater and a celebration of the virtues of small and medium-sized businesses, this is the book to read.