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Purpose and benefits

The landscape of strategic management, according to the authors, is a wilderness—confusion reigns, the most heterogeneous forms of thinking co-exist, and there is no recognisable order or structure. This book offers itself as a jargon-free guide to those who wish to explore the wilderness. Its aim is to clarify and critique a variety of approaches, which the authors have shaped into distinct schools of though. It ends with a plea for synthesis.