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Purpose and benefits

Getting any message across to an audience implies some type of transmission process. Transmission alone isn’t always an effective form of communication, though, unless what you send is received in the way that you intend. Messages are often conveyed according to our own agendas and the way we see and experience life impacts on them too. Often we don’t take enough account of the context in which the message is spoken or the values, beliefs, and motivations of the recipient. Being aware of and catering for these factors can enable you to tailor your communication in the most effective way and enhance your ability to get your message across.