Home / FAQs / Contact Us / Learning Log / Shopping Basket

Purpose and benefits

Social networks have existed for as long as human beings have inhabited the planet. There is undeniably “safety in numbers”. Throughout history, social networks have enabled us to form stronger tribal and national identities, harvest and kill food more efficiently, defend our territory, and engage in group activities for fitness, pleasure, and relaxation. These networks also pass memories, learning, and wisdom down the line so that patterns of survival can be repeated without societies having to learn them from scratch each time a new generation is born.

Generation “X”, typically defined as those born between the early sixties and late seventies, is probably the last generation to have experienced the traditional style of social networking. Roughly speaking, this was characterised by relatively stable family units, low mobility, and a kind of constancy that is absent from most of our social networks today.