Purpose

This Checklist offers 10 rules to follow in providing the quality of service to customers you wish to retain.

Benefits

Research suggests that it is at least five times more expensive winning new customers than in retaining existing ones. As it is also easier to extend business with existing customers than to win new contracts, customer retention offers dual returns.

Related Solutions

Audience

All those in a service industry or in businesses who have customers to cherish.

Learning method

Quick action points to follow in putting good customer service into practice. Adapted from Customers for Life by Carl Sewell.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)