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What is Negotiation? by 
            Jon Lavelle

Purpose

This module introduces the subject of negotiation and will enable the learner to define negotiation, list several characteristics of negotiation skill, and define the six stages of a negotiation.

Benefits

Demystifies the art, provides insights into how to be successful, and offers a six step framework for how to negotiate.

Audience

For all those who have a sales role or who as part of their job need to negotiate with others.

Learning method

Practical. Uses excerpt from Monty Python's Life of Brian to demonstrate negotiation, and builds on it to create a basic understanding of the principles of negotiation.

Time to Complete

45

Length

15 pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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