Purpose

This module looks at how marketing segmentation and product positioning work. You will also learn how the ‘marketing concept’ becomes a business objective.

By the end of this module you will be able to:

• identify appropriate segments in a given market

• apply the marketing concept as a long-term business objective

• explain product positioning.

Benefits

Understanding the concepts of multi-brand marketing, niche marketing and segmentation by a range of criteria provide the data you will require to successfully position your business's products.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Practical. Seven part activity completed following immersion in differing types of market segmentation.

Time to Complete

120 minutes

Length

28 pages

Participants

Price

(inc. VAT)