Purpose

By completing this module you will be able to:

• apply marginal costing to pricing

• identify fixed costs and variable costs and explain what happens to them over a period

• apply break-even analysis to pricing

• calculate break-even at any selling price

• apply price elasticity to pricing

• explain the skilful use of distribution

• identify absorption costing methods.

Benefits

Pricing is not just about the influence of external variables - it also crucially is about internal costs. This detailed activity enables you to examine various costing models and understand the concept of marginal pricing.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Practical. Five part activity testing your understanding of the marginal pricing concepts outlined in the introduction.

Time to Complete

90 minutes

Length

24 pages

Participants

Price

(inc. VAT)