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How Smart Are We At Sustaining Service by 
            Antoinette Urwick and Dave King

Purpose

In this activity participants are asked to calculate the statistical effects of poor customer service on their organisation.

Benefits

Stimulating exercise which provides a statistical illustration of the effect of poor service on customer loyalty and therefore on a company's balance sheet.

Audience

Customer service staff and all those interfacing with customers.

Learning method

Reflective. Activity requesting educated estimates of customer service statistics with current MORI research findings acting as informed responses.

Time to Complete

30

Length

4 pages

Participants

more then one

Price

£5 Pounds Sterling
(inc. VAT)

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