
PurposeIn this activity participants are introduced to the idea of a branded customer experience. They learn ways of delivering consistent behaviour and customer service. |
BenefitsDiscovering how successful companies deliver branded service creates a sound base for developing your own organisation's branded service experience. |
Related SolutionsChecking Out Memorable Service Could We Deliver Legendary Service? Harvesting Customer Compliments |
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AudienceCustomer service staff and all those interfacing with customers. |
Learning methodActive. Exercise in identifying key customers, their expectations and the ways these differ from the main customer body, and developing means of meeting these key customer needs. |
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