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Attracting Disabled Customers by 
            Patricia Tallack

Purpose

This customer service activity identifies the business benefit of attracting and retaining disabled customers and exemplifies positive actions that are or could be taken to achieve this.

Benefits

Hard stats and anecdotal evidence of examples in other peoples' worlds provide valuable food for thought and the opportunity of importing or creating best practice.

Audience

For those employees who have face to face, written or telephonic communication with disabled customers.

Learning method

Practical. US and UK statistics underline the size and importance of this market. Organisational examples demonstrate how true service friendly businesses meet the needs of their disabled customers.

Time to Complete

20

Length

4 pages

Participants

more then one

Price

£5 Pounds Sterling
(inc. VAT)

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