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Identifying All the Negotiating Variables by 
            Jon Lavelle

Purpose

This module enables you to analyse a negotiation, determine the complexity and inter-relatedness of different issues, and better understand the implications of trading-off variables.

Benefits

Both sides in a negotiation seek different things. Recognising what the other party is seeking to achieve will enable you to know what you can trade and what you must avoid. Identifying these variables strengthens your hand!

Audience

For sales managers wishing to develop their team, or for all those who find negotiation a required skill in the successful fulfillment of their job.

Learning method

Case study of a potential purchase of a car, highlighting the multitude of differing variables in each offer. It enables you to determine which deal you would want.

Time to Complete

60

Length

16 pages

Participants

more then one

Price

£5 Pounds Sterling
(inc. VAT)

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