Purpose

By completing this module you will be able to:

• define marketing research

• explain why marketing research is of vital importance

• distinguish between different types of marketing research

• apply the steps of the marketing research process

• demonstrate the importance of the marketing research process.

Benefits

Market research is only one part of marketing research. Learning to understand the difference, the importance of conducting research, and the logical steps to take are important facets to a professional marketer.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Six part activity using case studies and exercises to explore the need, purpose and format of undertaking marketing research.

Time to Complete

90 mins

Length

21 pages

Participants

Price

(inc. VAT)