Purpose and benefits

Comprehensive product and market information helps to improve sales performance. Market guides ensure that a salesforce has all the information needed to achieve high levels of market penetration. The salesforce should be aware of all elements of a marketing programme.

Using the Internet as a communications channel can save time and improve the quality of information to the salesforce, as it gives sales staff immediate access to the latest information.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)