
Purpose and benefitsThe 1998 Data Protection Act significantly changed the use of customer data. Paper records must now comply, as well as computerised records. Companies must be open about how they use data and must follow sound information-handling practice. The Act gives every individual access to information held about themselves. |
Related SolutionsBuilding One-to-one Relationships Carrying Out Customer Research Improving Customer Handling on the Telephone Making Better Use of Customer Data Offering Customers Self-service |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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