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Creating Product Literature by 
            Bloomsbury

Purpose and benefits

There are many different types of product publication, each of which has a different role in the sales and marketing process. Product and technical specialists should provide the input and content for product literature. However, it is important that this content is edited or rewritten by a professional writer or communications specialist who understands the information needs of the market.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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