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Getting Competitor Intelligence by 
            Bloomsbury

Purpose and benefits

Competitor information helps you protect and grow your business. You need to build a detailed profile of your competitors, their strengths, weaknesses, and relationships with customers. To help you do this, compare the performance of your organisation with that of your main competitors by measuring factors that are important to quality of service and use the comparison as the basis for a programme of performance improvement.

Audience

For senior and middle managers and individuals

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

5 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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