Purpose

Customer feedback is essential for improving products and services, and for identifying and correcting any problems at an early stage. Customers should be offered a choice of feedback methods to encourage them to respond, but all the methods must be as easy to use as possible. For high-value goods, a structured follow-up mechanism encourages customer comments on purchases.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For those with customer service responsibilities.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)