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Purpose and benefits

The common organisational wisdom is that if you want to get promoted, you need to make sure that you please your boss, do what you are told, keep your nose clean, and stay out of trouble. These days, however, the rules are changing and bosses no longer have the power they once had. Frequently, with the amount of turnover and churn in organisations, they aren’t even around long enough to help you get promoted. So what do you do? Try a rather radical approach—focus your efforts on serving your customers. If you do this, you are much more likely to get promoted quickly and to see your career really take off.