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Purpose and benefits

Affiliate marketing is about paying for performance. In short, it is a type of marketing in which one merchant induces others to place banners and buttons on their websites in return for a commission on purchases made by their customers. Amazon.com is the pioneer of affiliate marketing. It allows other websites to publish information of their own choices of books. When people click through to Amazon and buy these books, the website in question gets a commission. Affiliate marketing can open up new channels to market for the affiliate sponsor, and be a source of extra revenue for the affiliate website.