
Purpose and benefitsAn e-marketplace is an Internet based environment that brings together business-to-business buyers and sellers so that they can trade together more efficiently. E-marketplaces have been massively over-hyped. Fundamental issues were ignored, such as the fact that much trading is based on personal relationships developed over time. However, done properly, e-marketplaces can make for more efficient purchasing processes, saving time and money for everyone involved. |
Related SolutionsHow to Add Value Through E-alliances How to Generate Content and Build Loyalty Through Online Communities |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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