Purpose

Customer relationship management (CRM) is about using people, processes, and technology to develop long-term, profitable relationships with customers. The Internet is an important medium through which CRM services are delivered. CRM technology tends to be sophisticated and expensive to install and manage. It is generally best suited to organisations with a large customer base. However, CRM is not simply about technology: it requires skilled staff to be able to exploit its features, in order to understand their customers better and market just the product or service that such customers require.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For people with Customer Relationship Management responsibilities.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)