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Introducing a New Product to Market by 
            Bloomsbury

Purpose and benefits

New product launches are crucial to the success of a business and need careful planning. Internal communications are vital to the early success of the programme, as is the support of the senior management team, who will need to commit resources to the project.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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