Purpose

Corporate public relations raises awareness of a company and builds confidence. It is important when a company has undergone change or is entering new markets. It can also overcome problems of poor reputation.

The corporate reputation is the way a company is perceived by customers, suppliers, and other important groups. Corporate public relations stresses the positive aspects of an organisation and seeks to correct any misunderstandings.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For those who have a PR role in the organisation.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)