Purpose

Direct marketing works most effectively when it is aimed at a precise audience that cannot be easily reached by any other medium. A campaign should be carefully planned in accordance with the target market and the product or service concerned. Short-term results can be measured accurately and directly by the level of response, so the effectiveness of a campaign can be assessed quickly. There are, however, many different factors that can affect the outcome, such as product price or the quality of the campaign material. As with any direct approach, it is essential to make it as easy as possible for customers to respond.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For those involved in direct marketing.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)