
Purpose and benefitsIncentive schemes are an integral part of sales management, and can either provide general motivation of the salesforce or improve performance in specific areas. They can also be used to achieve a new direction or to encourage sales staff to acquire new skills. The type and structuring of the incentive programme depend on the desired objectives and the timescale involved. |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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