Purpose and benefits

Test marketing is a valuable tool when launching a new product or marketing campaign. It can save the time, money, and effort which would be wasted in the launch of an unsuitable product or the use of an inappropriate marketing strategy, and provides valuable feedback on customer response, marketing channels, and distribution issues.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)