Purpose and benefits

Geographical Information Systems (GIS) offer a user-friendly approach to database marketing. Special software converts data into maps that help you to understand the relation between customers’ behaviour and their location, and, as a result, marketing and customer service teams can gain insight into what customers are doing by using GIS software.

GIS maps make the task of physically locating customers much simpler since they can show you where your customers are and so help you to plan and measure promotional and customer service campaigns.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)