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Purpose and benefits

People read differently on the Web, so you need to write differently for the Web. Surprisingly, very few websites take the time to lay out their content in a way that will maximise its readability. An important point is that it is more difficult to read on a screen than from paper. This means that if you want to be read on the Web, you must write and lay out your content in a more simple, straightforward manner than you would in print.