Purpose and benefits

Competitor Analysis (CA) has emerged over the last decade as a distinct discipline or area of analysis in leading European, North American, and Asian firms. As it has become more sophisticated, CA has shifted from a pure data focus (gathering data about competitors) to a genuine analysis focus, that is, transforming data relating to competitors into ‘decision-relevant’ insights.

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Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

Length

Pages

Participants

Price

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