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Creating an Entrepreneurial Mindset by 
            Rita Gunther McGrath and Ian C. MacMillan, Bloomsbury

Purpose and benefits

  • Successful executives will learn to master uncertainty through the skills of entrepreneurial leadership.

  • This calls for different disciplines than in conventional management.

  • There are five key elements: creating a climate supporting continuous search for opportunity; framing; stocking an opportunity register; focus, and promoting adaptive execution.

Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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