Purpose and benefits

Many bosses feel there’s no place for fun at work. Today’s employees demand that work be fun. The challenge is to reconcile these two conflicting expectations.
Fun and work are not incompatible: they can co-exist. Work is most productive when it’s fused with fun.
In creating a sustainable organisation fun should be a core essential, not an add-on motivation or a reward for hard work.
Fun can be an essential element to conducting business, retaining customers, enhancing external perceptions of the business and brand, attracting and retaining talented employees—and helping to build competitive advantage.