Purpose and benefits

In business, knowledge is power.
Many companies don’t know what information they possess.
Data integration enables them to access this information.
Technology can be used to ensure that the customer really is king.
Data mining is the basis for multi-channel distribution strategies, supply chains, e-procurement, knowledge management, and customer relationship management (CRM) initiatives.
Information stored in a data warehouse is the fuel for a company’s growth.
Good segmentation of your customer base is essential.