Purpose and benefits

Because the Internet, telecommunications, and computer technologies enable us to behave so much more knowledgably and almost instantaneously, our organisations must mirror this behaviour internally to remain effective and competitive.
The Internet is changing the way we think about our environment and how we organise to stay competitive.
The Internet-era mindset involves the integration of learning, imagination, and the capacity for radical innovation into the internal processes of the organisation and the cognitive behaviour of its work partners.