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Purpose and benefits

Just as organisations have changed dramatically in nature over the last 20 years, so have people’s attitudes to their employers—and the attitudes of the most talented people are no exception.

Talented employees are increasingly aware of their value and prepared to move to other organisations if they feel they will receive greater respect and reward. Cradle to grave loyalty, if it ever existed at all, is certainly very scarce.
Knowledge is more important than ever before and a major source of competitive advantage. Attracting, finding, recruiting and retaining talented people is therefore vital for success. Not only are people the most decisive and expensive resource, they also determine the success of every activity within the organisation.
Although money remains important, talented people value much more than this alone and an increasingly complex range of factors affects their loyalty, motivation, and effectiveness.
A disappointingly large number of talented people are already within organisations, their potential largely unfulfilled.