Purpose and benefits

Globalisation is misunderstood—it does not, and never has, existed in terms of a single world market with free trade.
Triad-based business is the past, current, and future reality.
Multinational enterprises operate within triad markets and access other triad markets; they have regional, not global, strategies.
National governments strongly regulate most service sectors, thereby limiting free-market forces; the extent of regulation is not decreasing.
Businesses need to think local and act regional; they should forget global.