Purpose and benefits

All senior managers despise management fads, yet most senior managers are guilty of following them.
A few fads are valuable, many are not—and all are practical, frequently obvious, common sense approaches to business management.
The ability to spot a fad and use it is as important as the ability to spot a fad and keep well clear. The ability to spot a peddler of fads is useful as well.
Big fads often spawn little fads and fads should be treated carefully. There are many ways to treat a situation or change —and a one size fits all approach may be anti-competitive.