Purpose and benefits

Adversity in business is increasing. A poll of 45,372 managers in dozens of industries worldwide revealed that 98% predict a more difficult, chaotic, uncertain, and demanding future. A separate longitudinal, global survey of 57 different companies shows that the number of adversities a manager faces daily has climbed from seven in 1990, to 13 in 1996, and 23 today.
Today, managers must have Response Ability—the ability to respond optimally to whatever happens the moment it strikes.