Purpose and benefits

In a crisis situation, the leader of a business tends to be the first casualty and outsiders are brought in to sort out the situation.
However, remedies are usually best applied by those already within the organisation.
A turnaround situation is one of pointing out a new direction.
The reason many companies find themselves in trouble is almost always due to problems right at the top.
Any solution must be one to which all parties (particularly within the company) can offer their support.
You only get one shot at trying to turn around a business.
Everything has to be up for grabs, and fear and tradition must not be allowed to inhibit action.