Purpose and benefits

The death of worker–company loyalty leaves business leadership grasping for ways to align people with the organisation.
Painful but necessary, this ‘death’ gives birth to the possibility of more meaningful bonds for working effectively.
Converging corporate and personal needs for creativity, collaboration, and commitment set the stage for stronger, though not life-long, bonds.
Leaders can take specific steps to create bonds for working together effectively—bonds built on person-to-person relationships.