Purpose and benefits

John Seely Brown is not your typical scientist, but rather a blend of scientist, artist, and strategist. Combining the worlds of digital culture, ubiquitous computing, and organisational learning, he serves as chief scientist for the Xerox Corporation and was director of the Xerox Palo Alto Research Center (PARC) from 1990 to 2000. His acclaimed "Social Life of Information" , a book he co-authored, is transforming the way people think about information. Offering a rare perspective on the human contexts in which technologies operate, he maintains change does not always represent genuine progress.

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Method

Reflective. Interview on topical management issue plus biographical details of influential management thinker.

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Pages

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